• 2013.11.13
• in Book

Start With Why - Simon Sinek (2009)

書名: Start With Why: How Great Leaders Inspire Everyone to Take Action

重點

Golden Circle:

( ( ( Why ) How ) What )

這是 biology，不是Psychology

Start with why, know how then what.

Why

Apple, Martin Luther King, Wright Brothers... (leaders應該從內到外思考)

How

limbic system: 包含海馬體, 杏仁體

支援: 情緒行為，長期記憶

What

大部份人

Diffusion of innovations

via: Diffusion of innovations - Wikipedia, the free encyclopedia

Quotes

• "Quitting smoking is the easiest thing I've ever done, I've done it hundreds of timess" Mark Twain, [Part1. chap1. section: Aspirations]
• The danger of manupulations is that they work. (Just because it works doesn't make it right) (p.33)
• A WHY is just a belief. That's all it is. HOWs are the actions you take to realize those actions (p.67)
• WHATs don't drive desision-making, WHATs should be used as proof of WHY (p.76)
• "I think it's right." It's more scalable than "I feel it's right." When you know your WHY, the highest level of confidence you can offer is, "I nkow it's right." (p.79)
• We've succeeded as a species because of our ability to form cultures. Cultures are groups of people who come together around a common set of values and beliefs. (p.88)
• Trust comes from being a part of a culture or organization with a common set of values and beliefs. Trust is maintained when the values and beliefs are actively managed. (p.110)
• Passion comes from feeling like you are a part of something that you believe in, something bigger than yourself. (p.111)
• Geoffrey Moore expanded on Rogers's ideas to apply the principle to high-tech product marketing. (p.116)
• We don't want to come to work to build a wall, we want to come to work to build a cathedral. (p.135)
• Most people in the world are HOW-types. (p.141)
• How-types don't need WHY-types to do well. But WHY-guys, for all their vision and imagination, often get the short end of the stick. (p.141)
• For passion to survive, it needs structure. A WHY without the HOWs, passion without structure, has a very high probability of failure. (p.184)
• Cerebral palsy, a condition often caused by complications at birth, affects someone's movement and balance. (p.222)

讀書筆記

• Manupulation vs. Inspiration